Cincinnati zoo
The following is the process and result of a semi-collaborative project whose purpose was to design and prototype an environmental graphic for the Cincinnati Zoo to be used as signage for the exhibits.
Our specific sign, lovingly named Ollie, focused on otters. Ollie's arms would raise and drop on
a small rubber shell to show children how otters use tools to help them acquire food.
The first iteration of an otter to be used as informational signage. Medium: Pencil & Paper
An iteration of the Otter sketch from iteration 1. Medium: Adobe Photoshop
A study of the defining action of the subject matter, otters. Medium: Adobe Photoshop
A graphic of the subject matter, the American River Otter, to be used as graphic signage. Medium: Adobe Illustrator
The second iteration of the otter signage. This iteration contains a latch system to enact interaction with the sign and location for supplementary text. Medium: Pencil & Paper
The elevations for the Otter Sketch 2 Sign. The elevation uses an on-site photo from the Cincinnati Zoo. Medium: Photoshop & Illustrator
A third iteration of the otter signage. This iteration is more life-like. Medium: Pencil & Paper
The elevations for the Otter Sketch 3 Sign. This image details the measurements and includes the supplementary text. Medium: Manga Studio & Illustrator
The elevations for the Otter Sketch 2 Sign. The elevation uses an on-site photo from the Cincinnati Zoo. Medium: Photoshop, Illustrator, & Manga Studio
A collaborative style guide done as a group with other students to define a more illustrative style for the otter signage. This specific style was chosen for our project. Medium: Adobe Photoshop
The final measurements for the otter signage. Medium: Photoshop & Illustrator
The iconic supplementary text to be used for the otter signage. This piece was collaborative. Medium: Adobe Illustrator
The elevations for the final Otter Sign. The elevation uses an on-site photo from the Cincinnati Zoo. Medium: Photoshop & Illustrator
A fun study used during research for the otter signage. This piece has no significance to the final product, but was used to play with the subject matter. Medium: Adobe Photoshop
A fun study used during research for the otter signage. This piece has no significance to the final product, but was used to play with the subject matter. Medium: Adobe Photoshop
A fun study used during research for the otter signage. This piece has no significance to the final product, but was used to play with the subject matter. Medium: Adobe AfterEffects